O2

The Design System into practice. Designing Android MVP.

The process of designing and developing a Design System isn't linear. Elements of the UI serve specific purposes and vary depending on their use case. So, at the same time that I was designing the DS, I designed the elements within the interface and create prototypes to understand how the experience in both devices will be, checking if their look and feel were aligned with the company brand presence.

O1

Growth requires scalable systems.

When I started collaborating with Marley Spoon, the company was experiencing a user base growth that required extra care and a hands-on approach to develop the MVP of the new Android app that followed the release of the iOS version.

Marley Spoon's UX team was mindful of the design patterns differences between both systems. My task was to offer a native UI baseline to all users while keeping a consistent brand identity that was easy to apply and grow within the ongoing Design System of the company.

How Might We

create a cooking mobile experience so delightful that dirty hands don't become a constraint?

O3

Beyond the MVP.

I ran an Opportunity Canvas exercise with UX designers and researchers to gather in one place the research and feedback from the already-launched iOS MVP. The release offered a unique opportunity to improve pain points and flows that were not working as expected.

The workshop output was an agreement about the need of creating new ways of cooking that needed to be designed so physical kitchen constraints wouldn't impend users adopting the mobile app and transitioning from paper-based recipes.

O4

Remote Design Sprint to create a Cooking Experience x10.

Fear of touching a device with dirty hands and a preference for paper recipes were the two clear pain points that the company was struggling with for a period of time and innovative solutions and problem-solving was required to bring solutions to the table.

But how can I even bring innovation to the table when the company is busy launching and growing and the team is on a sprint with itself?

My answer was to run a modified Remote Design Sprint to dive into a new perspective of how to ensure a mobile-first future. It allowed the team to get aligned with the business's long-term strategy within hours, they design new solutions within 2 days and validate them in the course of a week, a week that served as the start of a new cooking era for Marley Spoon.

UI/UX designer, Workshop Facilitator

Role

Type

Design System, Innovation

Client

Marley Spoon

As Covid- 19 demands new ways to ensure food distribution under lockdown conditions.

Marley Spoon has done its share to provide not just a box of ingredients but professional recipes from cuisines all over the globe.

The guiding idea from Marley Spoon was to achieve a cooking experience so delightful and convenient that becomes part of a family routine, eliminating the "what do we eat today?" stress from the table.