I specialized in making accessible User Centric Design to initial stage Ideas, startups & businesses, using a pragmatical but innovative approach.

About

UX/UI Design / Interaction Design /User Research /

Product Strategy / Facilitating Workshops/ Innovation

Services

What I am good at

As UX / UI Designer

Integrate a user-centric approach within Tech teams.

Design software that is understandable, easy to use & appealing.

Support teams through development to ensure quality collaboration and launch.

As UX Researcher

Help companies understand how their software is used.
Discover opportunities for improvement and translate users’ behavior learnings into actionable to prevent or fix pitfalls.

As a Strategic Designer

Prioritize Use Cases and facilitate alignment with key Stakeholders, ensuring products that meet Business & User needs.

Try my best to understand and balance the team's, business, and design demands with a low-friction collaboration, a sense of humor, and storytelling.

As a Fellow Human

Care about time, sustainability, ethics, and good design.

If I work with you it's because I care about your product and I'd do my best to help you create good software, paying attention to the resources used and impact generated.

How I do it

I can highly recommend Sofia; any company would be lucky to have her as part of their team. You are truly getting a designer whose strategic mindset will take any product above and beyond

Andrea Ramirez Sabt

UX Lead at Marley Spoon

Want to work together?

Say Hi

at softrura@gmail.com

Back to projects

Happy Clients

1. Do you have experience with visual

design (UI)?

Yes! I do!

As a matter of fact, everything that you see on this website has been made by me, but I am not going to lie...

There's no such thing as UI without UX from my point of view. So even if you want me to do pure UI work, I might not able to help it and bring UX topics when considering relevant to the task.

2. Have you worked closely with developing teams before?

Yes!

Actually, for the past 5 years, I have worked in-house, so I have a planting of experience working with Tech teams, especially with Front-end developers and PMs.

I also speak enough of the jargon and I promise I'll save all my geek jokes for special occasions.

3. Have you worked with Scrum methodology?

Yes!

I am familiar with two weeks Sprint, Grooming sessions, Retrospectives & the rest of the ceremonies
I've written tickets in Jira, Clubhouse, Asana, and even Trello
I can attend stand-ups and align directly with developers

Don't worry. I promise I am low maintenance and that I have enough experience to integrate design within the rhythm of your team, even if they have never worked with designers before :)

FQA

Sofía Trujillo

‘’When I am not designing or thinking about sustainability, interior design or efficient ways of growing food, you can find me climbing walls’’